Quick verdict
Direct Gap is a credible, long-established specialist with genuinely strong customer feedback: a 4.9 out of 5 service rating on Feefo across more than 12,500 published reviews, a Feefo Platinum Trusted Service Award, and 4.9 out of 5 on Trustpilot from over 1,100 reviews, all as of July 2026. The unlimited claim limit on vehicles bought for up to £50,000 removes a common failure point in GAP policies, and the 30-day money-back guarantee and 12-month instalment option make it easy to try.
The main drawback is transparency on price: Direct Gap publishes no rate card, only a claim that you can save up to 75% against dealer quotes, so you have to run a quote to know what you will pay. The policy wording also carries the usual specialist exclusions, including taxi and hire-and-reward use, negative equity carried over from a previous agreement, and a £1,500 cap on dealer-fitted extras.
Our verdict in one line
A strong, well-reviewed choice for cars bought for under £50,000, where the unlimited claim limit is a real differentiator, but you must get a quote to judge value because no prices are published.
Direct Gap key facts
The table below summarises the headline terms from Direct Gap's website and its Vehicle Replacement + policy wording, checked in July 2026. Terms differ slightly between the four products, so always read the specific policy document before buying.
Key facts from directgap.co.uk and policy wording DG_GAP_VRI_PTC_2603_1, plus Feefo and Trustpilot scores, all checked July 2026.
| Criterion | Direct Gap position |
|---|---|
| Cover types | Return to Invoice +, Vehicle Replacement +, Lease & Contract Hire GAP, Agreed Value GAP |
| Purchase window | Up to 180 days from vehicle purchase (VRI wording) |
| Vehicle age and mileage limits | Under 10 years old and under 100,000 miles at policy start (VRI wording) |
| Insured vehicle value | £5,000 to £100,000 purchase price (VRI wording); unlimited claim limits apply to vehicles up to £50,000 |
| Claim limit | Unlimited on vehicles bought for up to £50,000; otherwise per policy schedule |
| Motor excess cover | Up to £1,000 of your motor insurance excess reimbursed (VRI wording) |
| Dealer-fitted extras | Covered up to £1,500 (VRI wording) |
| Underwriter | Vehicle Replacement + underwritten by Helvetia; FCA firm reference 1050283, appointed representative of Alternative Propositions Ltd (FCA 602443) |
| Ratings | Feefo 4.9/5 service rating, 12,500+ reviews, Platinum Trusted Service Award; Trustpilot 4.9/5 from 1,100+ reviews (July 2026) |
| Monthly payments | Yes, premiums can be spread over 12 monthly instalments |
| Money-back guarantee | 30 days on Return to Invoice and Vehicle Replacement policies |
Cover options in detail
Return to Invoice + is the core product for most buyers. If your car is written off or stolen and not recovered, it pays the difference between your motor insurer's settlement and either the original invoice price or the outstanding finance balance, whichever is higher. The plus in the name reflects the extras layered on top: excess reimbursement and cover for dealer-fitted accessories.
Vehicle Replacement + goes a step further. Rather than anchoring to what you paid, it covers the difference between the insurer settlement and the cost of a replacement vehicle of the same make, model, specification and mileage at the time of loss. In a market where new car prices have risen since you bought, that distinction can be worth thousands. Direct Gap's own worked example illustrates the underlying problem well: a car bought for £18,500 receiving a £14,000 insurer settlement leaves a £4,500 shortfall.
Lease & Contract Hire GAP is designed for leased vehicles, covering the gap between the insurer settlement and your outstanding obligation to the leasing company. Agreed Value GAP is the more unusual product: it fixes the vehicle value at the Glass's Guide retail price when you buy the policy, then covers the difference between that figure and the eventual insurer settlement. It suits owners who bought outright some time ago and no longer have a usable invoice.
Eligibility under the Vehicle Replacement + wording requires the car to be under 10 years old with fewer than 100,000 miles, bought for between £5,000 and £100,000, with the policy taken out within 180 days of purchase. If you are close to that 180-day line, our guide to buying GAP after purchase covers the fallback options.
Pricing: what does Direct Gap cost?
Direct Gap does not publish a price list, a from-price or example premiums on its website. Its only public pricing claim, as of July 2026, is that buying direct can save you up to 75% compared with a dealership quote, which is a comparison against the most expensive channel in the market rather than against other online specialists.
That is worth being clear-eyed about. Online GAP specialists as a group undercut dealers heavily, so the 75% figure tells you little about how Direct Gap ranks against ALA, MotorEasy or gapinsurance.co.uk on a like-for-like car. The only way to know is to run quotes with two or three providers on the same vehicle details, which takes a few minutes each.
What Direct Gap does offer on affordability is the option to pay in 12 monthly instalments rather than a single upfront premium, and a 30-day money-back guarantee on its Return to Invoice and Vehicle Replacement policies, so a quote you later regret can be unwound within the first month.
The claims process, from the policy wording
The Vehicle Replacement + policy wording (reference DG_GAP_VRI_PTC_2603_1, underwritten by Helvetia) sets out the mechanics that matter when your car is written off. Two obligations stand out, because missing either can jeopardise a claim.
First, notification: you must tell the GAP administrator about a potential claim within 120 days of the total loss. Second, and more easily missed, you must not accept your motor insurer's settlement offer before the GAP insurer has had the chance to review it. This clause exists because GAP insurers want the underlying settlement to be a fair market figure before they top it up; accept a low offer first and you can find the GAP payout calculated as if you had received a proper one.
Once a claim is accepted, the policy pays the shortfall plus up to £1,000 of the excess your motor insurer deducted, and covers dealer-fitted extras up to £1,500. The key exclusions to understand before buying: vehicles used as taxis, for hire and reward or peer-to-peer rental; modified vehicles; negative equity rolled into your finance from a previous agreement, which is never covered; and the VAT element of a claim if you are VAT registered.
None of these exclusions is unusual for the sector, but they reward a careful read. Our guide to GAP claim limits and exclusions explains how the common clauses work across providers.
Compare Direct Gap against other UK GAP specialists
The only way to judge Direct Gap on price is to compare quotes on your own car. See how it lines up against ALA, MotorEasy and gapinsurance.co.uk on cover and terms.
Direct Gap pros and cons
Weighing the published terms, the policy wording and the third-party review evidence, this is how Direct Gap's strengths and weaknesses stack up.
Pros
Where Direct Gap genuinely stands out against the wider market:
- Unlimited claim limits on vehicles bought for up to £50,000, removing the capped-payout risk that catches some claimants elsewhere
- Outstanding review scores: Feefo 4.9/5 across 12,500+ reviews with a Platinum Trusted Service Award, and Trustpilot 4.9/5 from 1,100+ reviews, as of July 2026
- Trading since 2006, with FCA authorisation (firm reference 1050283)
- Up to £1,000 motor excess reimbursement built into the Vehicle Replacement + wording, higher than the £250 to £500 typical elsewhere
- 30-day money-back guarantee and the option to pay over 12 monthly instalments
- Four distinct products including Agreed Value cover for owners without a recent invoice
Cons
And the compromises to go in with your eyes open about:
- No published prices; the only public pricing claim is savings of up to 75% versus dealers, so you must run a quote to compare value
- The unlimited claim limit only applies to vehicles bought for up to £50,000; more expensive cars fall back to a scheduled limit
- Dealer-fitted extras capped at £1,500, which a well-optioned car can exceed
- Standard but strict exclusions: taxi and hire-and-reward use, modifications, carried-over negative equity, and VAT for VAT-registered buyers
- You must not accept your motor insurer's settlement before the GAP insurer reviews it, a procedural trap for the unwary
Who Direct Gap suits, and who should look elsewhere
Direct Gap is a strong fit if your car cost under £50,000 and you want the reassurance of an uncapped claim limit; if you value a large body of recent, verified customer feedback; or if you bought outright a while ago and need the Agreed Value product because you cannot anchor cover to an invoice. The instalment option also makes it practical if you would rather not pay a multi-year premium upfront.
Look elsewhere if your vehicle cost well over £50,000, since the headline unlimited limit no longer applies and rivals with high fixed caps, such as ALA with cover on vehicles up to £125,000, may fit better. The same applies if you use the car for any taxi, courier or peer-to-peer rental work, which the wording excludes outright, or if you simply want published prices you can compare before entering your details, where MotorEasy's advertised from-pricing offers more upfront transparency.
If you are between Direct Gap and one close rival, our head-to-head comparison of ALA vs Direct Gap works through the differences criterion by criterion.
Alternatives to Direct Gap
ALA Insurance is the closest like-for-like rival: 5 Star Defaqto rated cover, underwritten by Financial & Legal and Hiscox, with a higher £125,000 vehicle value ceiling but fixed rather than unlimited claim limits. Read our full ALA GAP insurance review for the detail.
gapinsurance.co.uk, established in 2004 and underwritten by Arch, is the veteran of the online market and promotes the absence of market value clauses in its payout terms, plus a distinctive Total Loss Courtesy Car add-on. Our gapinsurance.co.uk review covers it in full.
MotorEasy suits buyers who want visible pricing, advertising GAP cover from £4.30 a month as of July 2026, with 5 Star Defaqto rated products covering vehicles up to £75,000. You can compare all of these side by side in the provider table below.
Compare quotes before you buy through a dealer
Online GAP insurance providers often offer broader comparison and better value than dealership add-ons. Use the provider table below to compare policy fit, not just headline price.
Compare leading GAP insurance providers
Cover types and key features below were checked against each provider's own website in July 2026. Pricing is quote-based for almost every provider, so always compare live quotes for your own vehicle.

Direct GAP
Cover types
Return to invoice, vehicle replacement, lease and contract hire, agreed value
Key benefits
- Unlimited claim limits on vehicles up to £50,000
- Monthly instalments available
- Trading since 2006 with Feefo Platinum award

ALA Insurance
Cover types
Return to invoice, vehicle replacement, contract hire, agreed value
Key benefits
- 5 Star Defaqto rated cover
- Motor insurance excess cover included as standard
- Underwritten by Financial & Legal and Hiscox

MotorEasy
Cover types
Return to invoice, return to value, lease, finance GAP
Key benefits
- 5 Star Defaqto rated, advertised from £4.30/month (July 2026)
- Covers vehicles under 8 years, 100,000 miles and £75,000 value
- Up to £500 insurance excess covered

gapinsurance.co.uk
Cover types
Replacement GAP, invoice GAP, contract hire, top-up GAP
Key benefits
- Established 2004, underwritten by Arch
- No market value clauses in payout terms
- Contract hire cover includes up to £3,000 initial rental

Cover My GAP
Cover types
Return to invoice and finance, vehicle replacement and finance, contract hire
Key benefits
- FCA regulated (Reach Financial Services)
- FSCS protected
- No market-value payout restriction

Coffee Insure
Cover types
Combined RTI, combined VRI, vehicle finance GAP, contract hire
Key benefits
- Up to £1,000 motor excess cover
- Temporary replacement vehicle for up to 30 days
- FCA regulated (Ping Insure Ltd)
GAPInsure
Cover types
Return to invoice, dedicated EV GAP, contract hire, taxi GAP
Key benefits
- 5 Star Defaqto rated
- Dedicated electric vehicle GAP product
- Monthly direct debit payment option
Sura (formerly Platinum GAP)
Cover types
Return to invoice, vehicle replacement, contract hire and lease
Key benefits
- Operating since 2009
- Insurance excess covered up to £1,000
- 2 to 4 year policy terms
| Provider | Cover types | Key benefits | Visit site |
|---|---|---|---|
![]() | Return to invoice, vehicle replacement, lease and contract hire, agreed value |
| Visit site |
![]() | Return to invoice, vehicle replacement, contract hire, agreed value |
| Visit site |
![]() | Return to invoice, return to value, lease, finance GAP |
| Visit site |
![]() | Replacement GAP, invoice GAP, contract hire, top-up GAP |
| Visit site |
![]() | Return to invoice and finance, vehicle replacement and finance, contract hire |
| Visit site |
![]() | Combined RTI, combined VRI, vehicle finance GAP, contract hire |
| Visit site |
GAPInsure | Return to invoice, dedicated EV GAP, contract hire, taxi GAP |
| Visit site |
Sura (formerly Platinum GAP) | Return to invoice, vehicle replacement, contract hire and lease |
| Visit site |
Frequently asked questions
Is Direct Gap a legitimate company?
Yes. Direct Gap has traded since 2006 and is authorised and regulated by the Financial Conduct Authority under firm reference 1050283, as an appointed representative of Alternative Propositions Ltd (FCA 602443). Its Vehicle Replacement + product is underwritten by Helvetia, and it holds a Feefo Platinum Trusted Service Award with a 4.9/5 service rating across more than 12,500 reviews as of July 2026.
What does the unlimited claim limit actually mean?
For vehicles bought for up to £50,000, Direct Gap does not cap the shortfall it will pay between your motor insurer's settlement and your invoice price, finance balance or replacement cost, depending on the product. Many rivals cap claims at a fixed sum. For vehicles over £50,000, a claim limit set out in your policy schedule applies instead.
How long do I have to buy a Direct Gap policy after getting my car?
The Vehicle Replacement + policy wording allows purchase within 180 days of buying the vehicle, provided the car is under 10 years old, has fewer than 100,000 miles and cost between £5,000 and £100,000. Windows can differ by product, so check the wording for the specific policy you want.
Does Direct Gap publish its prices?
No. As of July 2026 Direct Gap publishes no rate card or example premiums, only a claim that buying direct can save up to 75% compared with dealership quotes. You need to run a quote on your own vehicle details to see a price, and it is worth comparing that quote against two or three rivals.
How do I claim on a Direct Gap policy?
Under the Vehicle Replacement + wording you must notify the administrator within 120 days of the total loss, and you must not accept your motor insurer's settlement offer until the GAP insurer has reviewed it. Once accepted, the policy pays the shortfall plus up to £1,000 of your motor excess and up to £1,500 for dealer-fitted extras.
Can I pay for Direct Gap monthly?
Yes. Direct Gap lets you spread the premium over 12 monthly instalments rather than paying upfront, and its Return to Invoice and Vehicle Replacement policies carry a 30-day money-back guarantee if you change your mind early on.
About the author
Daniel Hartley
Motoring finance writer
Daniel spent twelve years in UK motor retail and dealership finance before moving into consumer writing. He has sold, bought, and claimed on GAP policies, and now spends his time reading policy wording, FCA publications, and provider terms so readers don't have to.